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Research groups as key stakeholders help us to identify trends and access specific statistical data. This means we can have a more targeted approach of dealing with Māori SIDS.
In addressing these various research groups, the two key messages we have are:
Names of Research Groups
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We put a strong emphasis on working with marae/hapu because this is the foundational unit for Māori communities. This allows us to connect directly with Māoridom. Marae also provide suitable venues for training and gaining direct feedback. We target marae that already run health initiatives.
In addressing marae, the two key messages we have are:
Names of Marae
Māori SIDS is a small group that works across the entire country. To get the spread and reach that we need we have formed numerous strategic and local alliances. We are successfully cultivating alliances with local and international organisations.
The key messages we have are the benefits to Maori children of sharing our knowledge and networks.
Names of Alliance Groups
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Without funding Māori SIDS would not be able to provide its services and may cease to exist. Reliable sources of funding are key to our survival. Currently, our sole funding provider is the Ministry of Health. We are looking to expand our funding base.
Therefore, our objective is to always nurture our relationship with our funders and potential funders.
The key messages to our funders are:
We are extremely grateful for the contribution of these organisations which includes professional and administrative support. These support groups help us to maintain an extremely high quality of delivery. The objective of working with these support groups gives us credibility and makes us a strong and robust entity.
Our key message is that we see our relationship as one of interdependence.
Names of Support Groups
In addition to groups listed previously we have received excellent support from specific people. Our objective is to continue to nurture these relationships. In some cases, it means renewing relationships.
The key message is that we value their advice and professional support.
Names of Key Individuals
Without media Māori SIDS would not be able to promote its services, messages and issues. Reliable forms of media are key to supporting our overall communications strategy. We have considerable experience in working with many forms of media. We are looking to expand our media base.
Therefore, our objective is to always nurture our relationship with media groups.
The key messages to the media are:
Names of Media Groups

FAQsWhat is SIDS?
Is SIDS hereditary?
Is "Mate Maori" a cause of SIDS?
Why do the Police turn up at a SIDS death?
Can SIDS happen more than once in a family?
Is there a traditional sleeping method?
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